All About Yow

Owner and creator of Yow Snacks, Rick Harpenau, conceived the idea for this innovative nosh when he realized that he needed to create a healthy alternative for his frequent snacking habit.

"For me, snacking several times during the day was a necessary ritual to fuel my active routine.  Fruits and nuts were the obvious answer but the usual containers and pouches didn't provide the convenience I desired."

— Rick Harpenau, Inventor

Rick established this specialty food company in 2007 as a family-owned business under the umbrella of In-O-Vate Technologies Incorporated, which was established in 1996.  After In-O-Vate Technologies was recognized as one of America's fastest growing companies in 1997 by Inc Magazine, the time was right to bring Yow to fruition.

Today, our mission at Yow Snacks is to provide a perfect balance of taste, nutrition and convenience for the active lifestyle of the busy consumer.  We strive to produce a product that is not only great-tasting and convenient, but also made of only the finest-quality ingredients.

Owner / Inventor Rick Harpenau