Jupiter, FL - March 13, 2008 — After two years of development, Yow Snacks will unveil its healthy, portable snacks at the Natural Products Expo West in Anaheim, California on March 13, 2008.

Yow snacks are packaged in a 16-ounce re-sealable sport bottle that delivers nutrition and convenience in a portable container that fits the active lifestyle of today's on-the-go consumer.  Yow's bottle is equipped with a mouth-sized 43-milimeter bottle that allows the snacker to "drink" a healthy snack and reseal the bottle for another occasion.

Yow snacks come in a variety of nutritious and delicious flavors, including Blueberries, Almonds, Day Break, Apple Crunch, Nut Mix and Berry Crunch.  New combinations are infinite and will be added soon.

Owner and creator of Yow Snacks, Rick Harpenau, conceived the idea for this innovative nosh when he realized that he needed to create a healthy alternative for his frequent snacking habit.

"For me, snacking several times during the day was a necessary ritual to fuel my active routine.  Fruit and nuts were the obvious answer but the usual containers and pouches didn't provide the convenience I desired," Harpenau said.

Now Harpenau and Yow consumers have the convenience and nutrition in one.  Today, Yow ships its popular blends in 12-pack cartons and provides an exciting new niche in the snack food market.  "Taste, nutrition, convenience . . . get it now with Yow."

About Yow Snacks Incorporated

Yow Snacks, located in Jupiter, Florida is a specialty food company.  It is a family owned business under the umbrella of In-O-Vate Technologies Incorporated, established in 1996.

"For me, snacking several times during the day was a necessary ritual to fuel my active routine.  Fruit and nuts were the obvious answer but the usual containers and pouches didn't provide the convenience I desired."
  —Rick Harpenau - Inventor